Saturday, December 22, 2012

Fairview Terminal featured in CN Marketing video

As they used to say on the old Dick Clark show American Bandstand, it's got a good beat and you can dance to it.

Canadian National has launched a new theme for its marketing plan, using the term "redefining transportation time" as its catch phrase in a new marketing video released recently.

With a lively beat and some fascinating graphics, the railway trumpets the use of Prince Rupert as its gateway to Asia, the main focus of the Prince Rupert moment in the CN sun, being the reduced dwell time between ship arrival and container departure eastbound.

The video begins with a shot of a container ship arriving at Fairview, features a helpful map showing the crossing time between Asia and Prince Rupert and from there your cargo is off to eastern Canada.

You can view the video from the CN website.

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