Sunday, February 24, 2013
CN talks up Prince Rupert by video and website
The railroad which spans three coasts of North America is presenting the redesign to highlight more than just on time delivery and the current status of the rail cars as they transit the continent.
Among some of the features of the website is some background on Supply Chain Solutions, a look at available careers at CN and a Community section, which offers up details on the CN Stronger Communities Fund.
The Stronger Communities destination on the website offers up a number of options, with the main focus on those CN employees in the community and how they can contribute to the community.
As well as the use of the website to share the options available from the railroad, one of of the key components CN presentation is the use of video.
Mainly through the Media Kite destination of the website and through the YouTube portal.
There are a number of Prince Rupert related items on those portals and from that online destination we discovered that Prince Rupert's Fairview Terminals is one of the main attractions of the Western Gateway Intermodal feature:
You can review the Prince Rupert contribution to the marketing strategy from the 1 minute 20 second mark to the three minute, forty five second mark
The new CN website launches Monday morning, (check here) they introduced a preview of it this weekend through YouTube.