Tourism Prince Rupert Annual Report sets the table for APM on Thursday at the Highliner Inn

Ahead of Tomorrow afternoon's Annual Public Meeting, Tourism Prince Rupert has released a look at the year that was and some of the background to the initiatives that they will be discussing  during the Thursday meeting.

The  2022 Annual Report from the Tourism organization  provides for a full review of what they are all about, their vision and marketing plans as well as some sneak previous of some exciting plans for 2023 and beyond.

The opening passages providing for the foundation of their work in the region and the seven key elements of how they go about their work.

The introduction pages provide for the review of the recovery year for the Tourism industry in the region following the challenging years of COVID restrictions, which is then followed by some expanded information towards their Destination Marketing efforts.

Among the areas explored as part of that Destination Marketing is the use of Social Media Influencers, ongoing exposure through the BC Ferries Campaign and a wider Explore Western Canada campaign.

The Tourism organization also highlights some of its marketing through Destination BC Co-op programs, where the tourism offerings for Those in recreational fishing, Recreational Vehicle Travel, Golf enthusiasts and those dedicated followers of BC Craft Beer all featured prominently in the 2022 marketing work.

The Annual Report also serves to introduce a new Travel blog hosted by Tourism Prince Rupert, one which includes a roster of  local writers. 

Included on the list of local contributors: Julia Crawford, Kelli Clifton, Shannon Lough. Indi Sherry, HeyBethTaylor  and Jessica Sproat . 

The blog launched earlier this month and can be accessed here.

As well, the Annual Report notes of the launch of the new Tourism Prince Rupert website which we previewed here on Monday. 

Another key focus area is that directed towards Indigenous Tourism, which includes a Travel pledge for the North Coast region.

The Document also makes note of some upcoming themes, including the Welcome Sign and Wayfinding Sign projects currently underway. As well as the plans for Container Market in 2023 for the Northland Terminal promenade area.

The final pages of the Annual Report note of the Value of Tourism Survey recently conducted by the Organization, as well as some of the partnership they have formed in the last year, including the recently announced plans for Global Ports Holding to take on management and operations of the Northland Cruise Terminal.

The Full document can be explored further here.

The Annual Public Meeting takes place tomorrow from Noon to 1PM in the Vista Conference Room at the Highliner Inn. 

The event is open to the public and is specifically for tourism-reliant businesses and any resident with an interest in tourism development on the North Coast.  

You can review many of the themes up for tomorrows APM from our archive page.