Bell Media rebrands FM in the Northwest as PURE Country Radio

It won't be as big a shift in the Northwest as in some other Bell Media markets, as the national radio chain rebrands thirteen of its radio stations under a new Banner of PURE Country radio.

In the Northwest that will make for a subtle change to CJFW programming as the long time FM favourite has been a country station since it signed on the air in the mid 1980's to serve Prince Rupert, Terrace, Kitimat and other communities of the Northwest.

The new version of the popular sound from the northwest radio station will see local morning and afternoon drive shows along with a range of features through the rest of the day and night from iHeartRadio's national service.

The new sound in the region will be identified as BC North's Pure Country

More on the national rebrand can be found here.

Locally, Mel Kemmis, the General Manager for Bell Media BC North provided a look for CFTK (also owned by Bell Media)  at the rebranding from the Northwest perspective.

CJFW is now Pure Country Radio
CJFW change (video)

For more notes on the Northwest media scene see our archive page here.


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