Whether it's the home delivered version, or the one you've paid your $1.50 to pick up at your favourite store or news stand; When you take a glance at this week's edition of the weekly newspaper in Prince Rupert and area, readers may notice something a bit different now!
That as the Northern View gains a bit of an aesthetic overhaul, featuring a new logo.
The rebranding and focus for the future for the paper comes with an update from Publisher and Reporter KJ Millar, who in her article published on Wednesday, notes of some of the recent changes at the weekly Black Press publication on the North Coast.
Among some of the background is a short preview of the future for the paper, one which brings a call for more participation on news gathering from the public, who are encouraged to share their story ideas with the Publisher.
We strive for more community news and reader contributions that we encourage residents to send our way. We seek inclusivity. We reach for news coverage to reflect the lives and stories of the people that matter. And for those people that matter — each and every one of you, to see themselves in our paper. -- A vision statement as part of a rebrand for the Northern View in Prince Rupert
The call for the paper's readers to become more involved, comes after some downsizing of staff at the local publication, with just Ms. Millar currently serving as both the reporting and editorial staff on hand at the moment.
And the challenge of those twin roles, has delivered a reduction in local stories of late from the paper, which in recent months has offered just cursory notes on local politics.
Items which, whether municipal or provincial, don't always provide for a full overview of ongoing developments in the community.
When published, they often arrive with a significant gap in time from when the subject of review took place, to when it is put on the public record through the local publication and its online portal.
For the most part, the focus of late for the Northern View, has been that of more a feature orientated dedication towards the local stories that they have chosen to publish or post to the Black Press website.
That may continue to be the key element for the future perhaps, depending it would seem on the interest of those who take up the call to the keyboard to become correspondents for the local publication.
More notes on the Northwest media scene can be explored from our archive page here.
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